parmilifewear.com
Our Story
46’9’46″NORTH, 74’35’42″WEST
Canadian entrepreneurs join forces to imagine a better outdoor
Launched in 2022 and based in Mont-Tremblant, Quebec, Parmi Lifewear is at the junction of cycling, outdoor living, innovation and fashion. The company is the result of a merge between 5 dedicated professionals with different backgrounds and intertwined stories, consolidated by strong and shared beliefs. Behind Parmi is the duo of visionary female leaders Michèle and Véronik Bastien. The two co-founders are surrounded by a solid team of business partners who come with years of expertise.
Our aim is to simplify closets by developing mindfully considered multi-use & multi-style outdoor essentials to facilitate your everyday life. And above all, we wish to see our products passed down to your kids, shared within your community or sold to another outdoor family. Done is the time when we needed to buy a new windbreaker at every gale; our products are made to last.
That is how our company’s philosophy becomes a sustainability story.